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Google Ads consultancy solutions
If you are suffering with an issue with Google ads performance drop off then contact me today.
About Google Ads
Google Ads is a fantastic tool to generate leads, sales or even awareness of your brand. It is also sometimes quite complex and you can find that the more your budget is, the more you can unfortunately waste lost opportunities.
Because of this, it is suggested that you have a Google Ads strategy in place before you start spending a large level of budget. Once you have the plan, making sure keeping to improve
Areas of focus with Google Ads Management
Campaign setup
Getting the campaign set up correctly to help match your objectives will make a big difference to your performance
Audience and Keywords
It can still be important as ever to know your target audience and find opportunities to achieve the results you want.
Campaign setup
It is important to first of all get a clear understanding of what you are trying to achieve with Google Ads / Bing Ads and the same goes with each campaign. What is the objective and then work to make sure that the campaign is set up to get the best performances possible.
User Website experience
Your website landing page needs to match your ad copy and targeting to ensure the best results
Account Management
In order to get the better results from paid search, it is better to frequently review things such as the bids and search terms.
Review and update
Always important to review what is working, not working and always refine to always improve.
Feedback
I am very flattered to have had some great feedback, which can be found on sites such as LinkedIn. But here are a few of them:
“I had the pleasure working with Oli for the past 8 years on our PPC account – Veolia Water Technologies UK. Oli has been instrumental in PPC campaign management, driving performance growth year-on-year, and supporting our transitional challenges. He is an absolute gem to work with and I highly recommend Oli”
“I had the pleasure of working with Oli on a PPC project, and I can’t say enough about the positive impact he had on our team and our results. Oli is a true professional in the PPC arena and has a knack for cutting through the noise to deliver clear, effective strategies.
Oli’s no-nonsense approach and strategic thinking set him apart in the field. He’s not just about clicks and impressions; he understands the bigger picture and how PPC fits into the overall marketing strategy. His advice was consistently sound, and he played a pivotal role in helping us achieve sales growth through our PPC channel.
What truly sets Oli apart is his willingness to go above and beyond. He wasn’t just a PPC expert; he was a valuable sounding board for broader marketing campaigns. Oli’s common-sense approach made a significant difference, and he was always there to lend a helping hand or offer guidance.
Beyond his professional expertise, Oli is a pleasure to work with. He’s personable and approachable. I genuinely hope to have the opportunity to work with Oli again in the future. It’s been a privilege to work with Oli, and I have no doubt he will continue to make a positive impact wherever he goes.”